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Business Cards- Good and Bad

  • Eleanor Kim
  • Apr 3, 2017
  • 1 min read

I think this is an example of a good design on a business card because it follows C.R.A.P. guidelines. There is a contrast of color, contrast of fonts, a contrast of the information on the front and back of the card, while at the same time, it does not hurt your eyes. As for repetition, the bullet point-style on the back makes the information easy to read and understand. The alignment and proximity are also well done, and make the overall look of the business card professional, modern, yet visually pleasing.

This is an example of a bad business card that does not follow C.R.A.P. at all. Firstly, the contrast here is the contrast in fonts and the many colors used. The fonts do not look professional because most are in Comic Sans. There is no repetition, alignment or proximity at all. It looks too busy with not enough negative space.


 
 
 

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